Understanding the Home Buying Process
While 93% of homebuyers are searching for homes online, only 51% find the one they purchased online. Online, buyers must search through thousands of listings, often across several platforms, to find the right home that meets their price, location, and lifestyle needs. Real Estate websites try to help by providing advanced search filters such as price, location, bedrooms, home type, square footage, and more. For each one a buyer chooses, they are filtering out hundreds of homes. Searching online can quickly become more of a process of elimination rather than consideration.
We utilize a strong mix of marketing mediums, including those listed below, which are critical to finding the right buyer. (Sometimes the right buyer isn't even looking for a new home.)
- Placing a yard sign on the property.
- Entering your property into the MLS (sometimes as more than one property type to maximize search exposure).
- New listing alert via email to our agents.
- Feeding the listing to dozens of Real Estate websites including HickokandBoardman.com, the premier local real estate website
- Creating appealing property Feature Sheets
- Targeted emails to other Real Estate agents in the area
- Targeted Digital Marketing within a 15-mile radius of the home
- Display Ads & Paid Search Campaigns
- New Listings featured in our weekly ad in the Sunday issue of The Burlington Free Press
- Advertising options in Seven Days & other Community Papers
- Holding Open Houses and/or Broker Open Houses
- Social Media Post and Targeted demographic and behavioral advertisements
- Other Special Marketing Opportunities
Our agents will provide a customized marketing plan for your property and will periodically offer activity reports, marketing updates, and any changes in market conditions. We believe offering our clients a robust marketing plan, and transparent activity reports are crucial elements to successfully selling your home.
Request a free, no-obligation Comparative Market Analysis of your home's value.
Regardless of price point, our team is united in their efforts to support the client, support each other, and get the job done in the best way possible. Paula Higman Real Estate is a unique team of talented and diverse individuals with a passion for success and client satisfaction.
Contact Paula Higman Real Estate today and let us take this journey with you to marketing and selling your home for the best value, to the biggest luxury real estate market out there.
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